BGT branding strategy can divide 4 points
: Trademark
The company has permitted to distribute Ready-to-Wear Apparel under Body Glove trademark for men and women from IP Global Investments America,NC.(“IPG”) in 6 countries: Thailand, Vietnam, Burma, Laos, Cambodia and Philippines
: Quality
The product varieties are in the range of choices ,captivating designs and colors, soft and durable fabric and take care of its long lasting colors.
: Price
The products under Body Glove trademark which distribute at Body Glove stores will have same prices <one price policy>.Sometimes there are differential about promotion. In order to confirm the consumer’s needs, the company has defined appropriate price
